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About Us


Husband and wife team, Steve and Helen Rowell formed the company of Silverland in October 2001 and, soon after, they opened their successful retail outlet in Haworth, West Yorkshire.

In August 2007, they opened Passion - next door to Silverland. There, they not only had a wide range of fashion jewellery, but also sold handbags, scarves, accessories and a wide range of gifts. There is also a Passion for Men section which has silk ties, cufflinks, tie-pins and jewellery for men along with gift ideas too.

In 2011, Steve and Helen decided to combine both shops and now you can find Silverland~with~Passion at number 76 Main Street, which is usually open 7 days a week from approximately 11 am 'til 5 pm.

Their extensive range of jewellery and accessories are hand-picked by Steve and Helen from around the world. Because of this, they have formed close working relationships with many of their suppliers, giving them great confidence in the products that they sell and allowing them to be extremely competitively priced. Also, Steve and Helen now wholesale many of these items and for more information, please contact us direct.

A varied selection of Silverland's jewellery is now available on this website and it includes freshwater pearl, gemstone, crystal, bead and shell. We have also included a small selection from Passion too.


(76 Main Street, Haworth, West Yorkshire)

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